Abstract:
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
Date of publication: September 8, 2019
Companies: Unilever,
Authors: Nihan Sahan Eren, Pelin Halacoglu
Abstract:
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
This is a long description of some author details.
This is a long description of some author details.
Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/brands-whispering-emotions
Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measuring-emotions
Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measuring-emotions-7572
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Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measuring-emotions-7572