Abstract:
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
Videos
Brands whispering emotions
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
Research Papers
The power of the dark side
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2013
Research Papers
Using faces
Catalogue: Congress 2007: Excellence
Author: Orlando Wood
Company: BrainJuicer
September 19, 2007
