Date of publication: September 8, 2019
Companies: , Unilever
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Abstract:
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
This is a long description of some author details.
This is a long description of some author details.
This is a long description of some author details.
This is a long description of some author details.
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Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/brands-whispering-emotions