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Brands whispering emotions

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Ipsos MRBI, Unilever

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Abstract:

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Nihan Sahan Eren

Author

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Pelin Halacoglu

Author

This is a long description of some author details.

Serkan Ceran

Author

This is a long description of some author details.

Ezgi Akpinar

Author

This is a long description of some author details.

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Brands whispering emotions

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu

Companies: Unilever, Ipsos MRBI

September 8, 2019

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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665


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The power of the dark side

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2013

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Citation

Prasad, S. (2013a, November 20). The power of the dark side. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/the-power-of-the-dark-side-8103


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Using faces

Catalogue: Congress 2007: Excellence

Author: Orlando Wood

Company: BrainJuicer

September 19, 2007

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Citation

Wood, O. (2007a, September 19). Using faces. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/using-faces


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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/using-faces