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Brands whispering emotions

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: , Unilever

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Abstract:

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Nihan Sahan Eren

Author

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Pelin Halacoglu

Author

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Serkan Ceran

Author

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Ezgi Akpinar

Author

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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/brands-whispering-emotions