Brands whispering emotions

Date of publication: September 8, 2019

Abstract:

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Nihan Sahan Eren

Author

This is a long description of some author details.

Pelin Halacoglu

Author

This is a long description of some author details.

Serkan Ceran

Author

This is a long description of some author details.

Ezgi Akpinar

Author

This is a long description of some author details.

  • PDF