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Guidelines on the use of qualitative techniques in cross-cultural research

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Nesta Morris, Pat van der Reis

Abstract:

A series of studies over a number of years has demonstrated convincingly that accurate measurement of cross-cultural attitudes and perceptions is possible. The success of the studies amongst a diversity of language and cultural groups was largely attributable to the contribution of qualitative research at all stages in the design and execution of the surveys.

Nesta Morris

Author

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Pat van der Reis

Author

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Citation

Morris and van der Reis (1986a, June 15). Guidelines on the use of qualitative techniques in cross-cultural research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/problems-in-the-use-of-rating-scales-in-cross-cultural-research