Back

Problems in the use of rating scales in cross-cultural research

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Pat van der Reis

Abstract:

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most appropriate to use among English, Afrikaans, Coloured, Indian, Xhosa, Northern Sotho and Zulu respondents.

Pat van der Reis

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Guidelines on the use of qualitative techniques in cross-cultural research

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Nesta Morris, Pat van der Reis

 

June 15, 1986

×

Citation

Morris and van der Reis (1986a, June 15). Guidelines on the use of qualitative techniques in cross-cultural research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/guidelines-on-the-use-of-qualitative-techniques-in-cross-cultural-research


Research Papers

Ethnography and cross-cultural research

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 1, 1997

×

Citation

Mariampolski, H. (1997a, November 01). Ethnography and cross-cultural research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/ethnography-and-cross-cultural-research


Research Papers

Cross cultural qualitative research

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Kazuko Ohye

 

January 1, 1998

×

Citation

Ohye, K. (1998a, January 01). Cross cultural qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/cross-cultural-qualitative-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

van der Reis, P. (1984a, June 15). Problems in the use of rating scales in cross-cultural research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/cross-cultural-qualitative-research