Abstract:
This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most appropriate to use among English, Afrikaans, Coloured, Indian, Xhosa, Northern Sotho and Zulu respondents.
Research Papers
The transferability of rating scale techniques to an African population
Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: N. Morris, Pat van der Reis
 
September 1, 1980
Research Papers
The transferability of rating scale techniques to an African population
Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Nesta Morris, Pat van der Reis
 
September 1, 1980
Research Papers
Guidelines on the use of qualitative techniques in cross-cultural research
Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Nesta Morris, Pat van der Reis
 
June 15, 1986
