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Problems in the use of rating scales in cross-cultural research

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Pat van der Reis

Abstract:

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most appropriate to use among English, Afrikaans, Coloured, Indian, Xhosa, Northern Sotho and Zulu respondents.

Pat van der Reis

Author

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Research Papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: N. Morris, Pat van der Reis

 

September 1, 1980

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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population


Research Papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Nesta Morris, Pat van der Reis

 

September 1, 1980

×

Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population-2065


Research Papers

Guidelines on the use of qualitative techniques in cross-cultural research

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Nesta Morris, Pat van der Reis

 

June 15, 1986

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Citation

Morris and van der Reis (1986a, June 15). Guidelines on the use of qualitative techniques in cross-cultural research. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/guidelines-on-the-use-of-qualitative-techniques-in-cross-cultural-research


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Citation

van der Reis, P. (1984a, June 15). Problems in the use of rating scales in cross-cultural research. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/guidelines-on-the-use-of-qualitative-techniques-in-cross-cultural-research