Abstract:

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and categories (media and content, personal care and food). The presenters will also share their knowledge on how they used film to not only gather the data on such an abstract concept but to also communicate the findings in an engaging and effective way.