
Date of publication: June 17, 2003
Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Companies: Stichting Kijkonderzoek (SKO),
Authors: Lex van Meurs, Nelly Kalfs
Abstract:
This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.
This is a long description of some author details.
This is a long description of some author details.
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van Meurs and Kalfs (2003a, June 17). Is anybody home?. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/is-anybody-home-