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Is anybody home?

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Companies: Stichting Kijkonderzoek (SKO),

Authors: Lex van Meurs, Nelly Kalfs

Abstract:

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Lex van Meurs

Author

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Nelly Kalfs

Author

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Research Papers

Social TV and the clockwork orange

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Companies: Stichting Kijkonderzoek (SKO), GfK

October 21, 2010

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Citation

de Vos, Nekkers, Verspeek and Irazoqui (2010a, October 21). Social TV and the clockwork orange. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange


Research Papers

What peoplemeters can measure

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Tony Twyman

 

May 1, 1994

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Citation

Twyman, T. (1994a, May 01). What peoplemeters can measure. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/what-peoplemeters-can-measure


Research Papers

Towards harmonization of TV audience measurement

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Toby Syfret, Peter Menneer

 

May 1, 1994

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Citation

Syfret and Menneer (1994a, May 01). Towards harmonization of TV audience measurement. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement


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Citation

van Meurs and Kalfs (2003a, June 17). Is anybody home?. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement