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Is anybody home?

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Companies: Stichting Kijkonderzoek (SKO),

Authors: Lex van Meurs, Nelly Kalfs

Abstract:

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Lex van Meurs

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Nelly Kalfs

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