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How to measure the effectiveness of a brand?

Date of publication: June 20, 2022

Catalogue: Dynamic. Diverse. Digital

Company: Epiphany RBC

Author: Alfie Adamson

Abstract:

Have you ever wondered how you can objectively measure your brand's effectiveness relative to others? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand. We had to bring objectivity to the subjectivity in order to measure which of their 11 key e-tailer partners they should continue to work with, and which should be reconsidered. Let us take you on a journey of how we broke this down, understanding 11 e-tailer strategies in context to their market, audiences, social performances and brand positionings. 

Alfie Adamson

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Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/area-tests-and-consumer-surveys-to-measure-advertising-effectiveness-