Back

How to measure the effectiveness of a brand?

Date of publication: June 20, 2022

Catalogue: Dynamic. Diverse. Digital

Company: Epiphany RBC

Author: Alfie Adamson

Abstract:

Have you ever wondered how you can objectively measure your brand's effectiveness relative to others? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand. We had to bring objectivity to the subjectivity in order to measure which of their 11 key e-tailer partners they should continue to work with, and which should be reconsidered. Let us take you on a journey of how we broke this down, understanding 11 e-tailer strategies in context to their market, audiences, social performances and brand positionings. 

Alfie Adamson

Author

This is a long description of some author details.

This could also be of interest:

Webinars

How to measure brand purpose at the speed of culture

Catalogue: Webinars 2020

Authors: Rishad Tobaccowala, Rob Key

Company: Converseon

July 30, 2020

×

Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture


Research Papers

How can we measure the effectiveness of advertising?

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Mark Carassi

 

January 1, 1994

×

Citation

Carassi, M. (1994a, January 01). How can we measure the effectiveness of advertising?. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/how-can-we-measure-the-effectiveness-of-advertising-


Research Papers

Area tests and consumer surveys to measure advertising effectiveness

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Susanna Segnit, Simon Broadbent

 

June 15, 1980

×

Citation

Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/area-tests-and-consumer-surveys-to-measure-advertising-effectiveness-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/area-tests-and-consumer-surveys-to-measure-advertising-effectiveness-