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Hybridizing research approaches to bring agility and deeper human centricity to decision making

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: The Coca-Cola Company , Borderless Access

Authors: Bev Tigar-Bassett, Jerusha Ramdeen

Abstract:

Bev Tigar-Bassett

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Jerusha Ramdeen

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Kanin and Odunayo (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making-


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Is it possible to predict human decision-making?

Catalogue: Fusion 2019

Author: Nina Kanin

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Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Tigar-Bassett and Ramdeen (2023a, October 05). Hybridizing research approaches to bring agility and deeper human centricity to decision making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864