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Is it possible to predict human decision-making?

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Author: Nina Kanin

Abstract:

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Nina Kanin

Author

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Research Papers

Is it possible to predict human decision-making?

Catalogue: Fusion 2019

Authors: Nina Kanin, Zehra Odunayo

Company: Streetbees

November 10, 2019

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Citation

Kanin and Odunayo (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making-


Videos

Hybridizing research approaches to bring agility and deeper human centricity to decision making

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Authors: Bev Tigar-Bassett, Jerusha Ramdeen

Companies: The Coca-Cola Company , Borderless Access

October 5, 2023

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Citation

Tigar-Bassett and Ramdeen (2023a, October 05). Hybridizing research approaches to bring agility and deeper human centricity to decision making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hybridizing-research-approaches-to-bring-agility-and-deeper-human-centricity-to-decision-making


Research Papers

Computer assisted decision making

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

 

June 15, 1984

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Citation

De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/computer-assisted-decision-making


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/computer-assisted-decision-making