Abstract:
Using qual and quant to understand why consumers really make decisions, not why you think they do.
This could also be of interest:
Research Papers
Is it possible to predict human decision-making?
Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
Videos
Hybridizing research approaches to bring agility and deeper human centricity to decision making
Catalogue: Congress 2023
Authors: Bev Tigar-Bassett, Jerusha Ramdeen
Companies: The Coca-Cola Company , Borderless Access
October 5, 2023
Research Papers
Computer assisted decision making
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Robert De Hoog, Alfred E. Bronner
 
June 15, 1984
