Abstract:
An holistic research model was applied for both strategic and operational innovations, which segments consumers on the basis of norms and values, and maps out the driving forces of social change.
Date of publication: September 1, 1999
Authors: Frits Spangenberg, Lex Liebregts
Abstract:
An holistic research model was applied for both strategic and operational innovations, which segments consumers on the basis of norms and values, and maps out the driving forces of social change.
This is a long description of some author details.
This is a long description of some author details.
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Spangenberg and Liebregts (1999a, September 01). Mapping strategic options for the Dutch consumer association. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising