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Marketing education for small business

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. H. Davies

Abstract:

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

A. H. Davies

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Research Papers

Practical education in marketing

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Sergio Barraza Picone, José María Ferré Trenzano

 

June 1, 1976

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Citation

Barraza Picone and Ferré Trenzano (1976a, June 01). Practical education in marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/practical-education-in-marketing


Research Papers

Small business banking

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Mervyn Flack

 

June 15, 1992

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Citation

Flack, M. (1992a, June 15). Small business banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/small-business-banking


Research Papers

Adaptive patterns of marketing education

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: M. Christopher, Gordon S.C. Wills

 

September 1, 1972

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Citation

Christopher and Wills (1972a, September 01). Adaptive patterns of marketing education. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adaptive-patterns-of-marketing-education


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Citation

Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adaptive-patterns-of-marketing-education