Practical education in marketing

Date of publication: June 1, 1976

Abstract:

The purpose of this paper is to describe an experiment in Marketing Education for undergraduate and graduate students. The paper deals basically with an attempt to inject some of the flavour of the real business world into the Marketing curriculum, thus making the course more practical and more alive to the students.

Sergio Barraza Picone

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José María Ferré Trenzano

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