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Practical education in marketing

Date of publication: June 1, 1976

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Sergio Barraza Picone, José María Ferré Trenzano

Abstract:

The purpose of this paper is to describe an experiment in Marketing Education for undergraduate and graduate students. The paper deals basically with an attempt to inject some of the flavour of the real business world into the Marketing curriculum, thus making the course more practical and more alive to the students.

Sergio Barraza Picone

Author

This is a long description of some author details.

José María Ferré Trenzano

Author

This is a long description of some author details.

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Research Papers

Toward marketing development or alternative strategies in managerial marketing education

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. P. van Gent

 

June 1, 1976

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Citation

van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/toward-marketing-development-or-alternative-strategies-in-managerial-marketing-education


Research Papers

Adaptive patterns of marketing education

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: M. Christopher, Gordon S.C. Wills

 

September 1, 1972

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Citation

Christopher and Wills (1972a, September 01). Adaptive patterns of marketing education. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/adaptive-patterns-of-marketing-education


Research Papers

Recent experiences in Belgian marketing education

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Jacques De Rijcke, R. Duyck

 

June 1, 1976

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Citation

De Rijcke and Duyck (1976a, June 01). Recent experiences in Belgian marketing education. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/recent-experiences-in-belgian-marketing-education


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Citation

Barraza Picone and Ferré Trenzano (1976a, June 01). Practical education in marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/recent-experiences-in-belgian-marketing-education