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Metering television in the digital age

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Company: Nielsen

Authors: Barry Cook, Edgar Aust

Abstract:

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will begin May 1999 and end in 2006. The Paper describes how Nielsen Media Research will measure television Usage during and following this transition.

Barry Cook

Author

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Edgar Aust

Author

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Citation

Cook and Aust (1998a, June 15). Metering television in the digital age. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/analogue-and-digital-television-in-europe-