Analogue and digital television in Europe measuring change
Abstract:
More than seventy-three million European households receive satellite TV, two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television markets already undergoing rapid change, a phenomenon which market research institutes are obliged to address. This paper discusses two related issues: first, the current configuration of television reception modes in Europe and how these are likely to change over the next decade; and secondly, Societe Europeenne des Satellites (SES) ASTRA's research experience in twenty-two countries, methodologies employed and the challenges technology poses for the future.
This could also be of interest:
Research Papers
Analogue and digital television in Europe
Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Thomas Merz, Bruce Roberts
August 1, 1999
Research Papers
Television audience research in Europe
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Charles C. Dawson
June 15, 1984
Research Papers
Anticipating social change in Eastern Europe
Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Larry Hasson, Agnieszka Xrason
Company: RISC S.A.
June 15, 1993
