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Purchase behaviour for new product evaluations

Date of publication: April 7, 2009

Catalogue: Asia Pacific 2009: Competing On A World Stage

Company: INTAGE HOLDINGS Inc.

Author: Maiko Kawaguchi

Abstract:

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product evaluation index, and understanding the profile of early adopters might help communication strategies and improved target understanding.

Maiko Kawaguchi

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Research Papers

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Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

 

October 1, 1981

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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-buying-behaviour


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Buyer behaviour and new product development

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Andrew S. C. Ehrenberg

 

June 15, 1987

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Ehrenberg, A. S. (1987a, June 15). Buyer behaviour and new product development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/buyer-behaviour-and-new-product-development


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A New Framework for Interpreting Repurchasing Behaviour

Catalogue: Asia Pacific 2023 - Innovation

Author: Yongtae Park

Company: Google

November 22, 2023

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Park, Y. (2023a, November 22). A New Framework for Interpreting Repurchasing Behaviour . ANA - ESOMAR. Retrieved April 27, 2024, from


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Citation

Kawaguchi, M. (2009a, April 07). Purchase behaviour for new product evaluations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-framework-for-interpreting-repurchasing-behaviour-