Abstract:
The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation and, using Fishbein's Behaviour- al Intentions Model, it is shown that such inputs as introductory bonuses and gross profit margins are not a major influence on a decision to purchase. The more important influences are seen as "perceived customer demand", "company performance in the product area" and "manufacturers' demand creation activities". There may well be" implications for manufacturers of certain industrial goods to research buyers' attitudes in order that more precise, and hence, more effective, marketing strategies may be devised in attempting to sell to them.
Research Papers
A micro model of purchasing behaviour for consumer durable goods
Catalogue: Seminar 1975: Market Modelling
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 1, 1975
Research Papers
Modelling
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
 
January 25, 1984
