Back

Questionnaire Design Best Practices 2

Date of publication: March 23, 2023

Catalogue: Webinars 2023

Company: MRII

Author: Jordan A. Levitin

Abstract:

What's it about?

In May 2021, Jeffrey Henning presented one of ESOMAR?s most popular webinars, focusing on questionnaire design best practices informed by research on research.  Jordan picks up the baton with this new webinar.

 

What's in it for me?

Jordan's focus for this webinar will be:

  • On the use of scales and other response code protocols. 
  • Exploring the art of writing questions
  • Sculpting the final wording with a focus on dialing up collective comprehension, gaining trust, and neutralizing bias.

Who is this for?

In an increasingly global marketing research marketplace, adaptation to multiple languages is a core consideration. If you write questionnaires, you need to attend this webinar.

Jordan A. Levitin

Author

This is a long description of some author details.

This could also be of interest:

Webinars

Questionnaire design best practices

Catalogue: Webinars 2021

Authors: Jeffrey Henning, Stephen Kraus

 

May 19, 2021

×

Citation

Henning and Kraus (2021a, May 19). Questionnaire design best practices. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/questionnaire-design-best-practices


Webinars

Best practices for conducting international research

Catalogue: Webinars 2016

Authors: Rosie Ayoub, Michael Petri

 

June 15, 2016

×

Citation

Ayoub and Petri (2016a, June 15). Best practices for conducting international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/best-practices-for-conducting-international-research


Research Papers

Best practices in mobile research

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev

Company: Vision Critical

October 29, 2009

×

Citation

Ferneyhough, Ryan and Zahariev (2009a, October 29). Best practices in mobile research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/best-practices-in-mobile-research


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Levitin, J. A. (2023a, March 23). Questionnaire Design Best Practices 2. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/best-practices-in-mobile-research