Abstract:
Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is becoming a reasonable channel for market researchers. This presentation focuses on web-based data collection on mobile devices and identifies a number of challenges in conducting research in this setting. Various options of presenting surveys on mobile devices are reviewed, primarily targeting the common denominator of capabilities, and by reducing the amount of information presented to respondents and the decision space available to them at any given moment in time.
Research Papers
Mobile location based research
Catalogue: Online Research 2010: E-Universe
Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden
Company: Vision Critical
October 19, 2010
Research Papers
Innovative mobile research in developing countries
Catalogue: Online Research 2010: E-Universe
Author: Emmanuel Bellity
 
October 19, 2010
Research Papers
Mobile interviewing
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan
Company: Toluna
October 29, 2009
