Back

Radio audience measurement

Date of publication: June 15, 1997

Catalogue: 2nd Radio Research Symposium

Author: Steve Wilcox

Abstract:

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to evaluate the trade-offs between respondent fatigue, the performance of the extended reach model, sample efficiency and relative cost.

Steve Wilcox

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Towards harmonization of international radio audience measurement

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Allen Cooper

Company: British Broadcasting Corporation (BBC)

June 15, 1996

×

Citation

Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement


Research Papers

Radio audience measurement in the future

Catalogue: 2nd Radio Research Symposium

Author: Roger Gane

 

June 15, 1997

×

Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research Papers

Radio audience measurement systems across Europe

Catalogue: Radio Research Symposium 1995

Author: Peter Menneer

 

July 1, 1995

×

Citation

Menneer, P. (1995a, July 01). Radio audience measurement systems across Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-systems-across-europe


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Wilcox, S. (1997a, June 15). Radio audience measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-systems-across-europe