Towards harmonization of international radio audience measurement

Abstract:

The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a discussion of the need for a more harmonized approach, the paper then presents the recommendations of a group of audience researchers from international broadcasting organisations working under the aegis of the European Broadcasting Union (EBU) on future good practice in this area.

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