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The power of defensive innovation through turning headwinds into opportunities

Date of publication: September 16, 2020

Catalogue: Insights Festival 2020

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

Authors: Kristin Hickey, James McLintock, Melanie Castro

Abstract:

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Kristin Hickey

Author

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James McLintock

Author

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Melanie Castro

Author

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Research Papers

The power of defensive innovation through turning headwinds into opportunities

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 15, 2020

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Citation

Hickey, McLintock and Castro (2020a, September 15). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-power-of-defensive-innovation-through-turning-headwinds-into-opportunities-11589


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Customer-driven innovation through online communities

Catalogue: Innovate 2010: Innovation Detonation

Authors: Julie Wittes Schlack, Andrea Harkins

Companies: Communispace Corporation, GSK

November 16, 2010

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Schlack and Harkins (2010a, November 16). Customer-driven innovation through online communities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities


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Platform for open collaborative exploration of product innovation opportunities

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May 10, 2006

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Korhonen, J. (2006a, May 10). Platform for open collaborative exploration of product innovation opportunities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/platform-for-open-collaborative-exploration-of-product-innovation-opportunities


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Citation

Hickey, McLintock and Castro (2020a, September 16). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/platform-for-open-collaborative-exploration-of-product-innovation-opportunities