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The power of defensive innovation through turning headwinds into opportunities

Date of publication: September 16, 2020

Catalogue: Insights Festival 2020

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

Authors: Kristin Hickey, James McLintock, Melanie Castro

Abstract:

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Kristin Hickey

Author

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James McLintock

Author

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Melanie Castro

Author

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The power of defensive innovation through turning headwinds into opportunities

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 15, 2020

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Citation

Hickey, McLintock and Castro (2020a, September 15). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-power-of-defensive-innovation-through-turning-headwinds-into-opportunities-11589


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Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart

Companies: Ricola, Human8

January 1, 1970

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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-


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https://ana.esomar.org/documents/platform-for-open-collaborative-exploration-of-product-innovation-opportunities


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Citation

Hickey, McLintock and Castro (2020a, September 16). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/platform-for-open-collaborative-exploration-of-product-innovation-opportunities