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What you should know about online samples

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Reg Baker

Abstract:

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling processes ranging from online panels to routers to exchanges.

Reg Baker

Author

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