ESOMAR and GRBN joint Webinar: Using samples in online market research

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Abstract:

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality. This webinar takes that guidance and explains in more detail the critical issues affecting online sample quality that every researchers should know about. The expert speakers will explain best practices researchers should be aware of in managing and sourcing online samples, as well as what needs to be reported to clients. In particular speakers will cover: -Best practice in sample source and management -Sample selection and design -Data collection -Data cleaning and weighting

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