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McNaughton and Corte-Real (2011a, March 01). Coca-Cola project shopper 360°. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/coca-cola-project-shopper-360-
McNaughton and Corte-Real (2010a, September 15). Project hijack. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-hijack