Coca-Cola project shopper 360°

Date of publication: March 1, 2011

Abstract:

Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and video research can get under the skin of how shoppers make decisions across a range of retail environments.

  • PDF
  • This could also be of interest