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Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/opening-the-black-box
Ohme, De Balanzó and Eising (2012a, March 26). Imagine that we can test imagination!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-
Ohme, De Balanzó and Eising (2011a, September 18). Predicting brand decisions through emotional engagement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/predicting-brand-decisions-through-emotional-engagement
Serrano , De Balanzó and Scamell-Katz (2010a, September 15). Damasio. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/damasio