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Basu and Chakrabarty (1996a, September 01). Understanding from within . ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/understanding-from-within-
Basu and Parfitt (1988a, September 01). Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India. ANA - ESOMAR. Retrieved June 17, 2024, from