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Pappachen and Coombe (2010a, September 15). License to peek?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/license-to-peek-
Manatt and Pappachen (2008a, June 01). The mobile brand experience. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-mobile-brand-experience