Abstract:

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in this area and introduce directional insight into consumer expectations about data collection and behavior of digital platforms. The somewhat competing interests of reliability or accuracy versus privacy are introduced and the paper concludes with a look into cross-sector partnerships which are intended to facilitate data sharing but which strain the distinct obligations that separate industries may impose.