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Research papers

BASIS

The mnemonic BASIS stands for Bottlers’ Accounting and Sales Information System. It is a computer software package designed and supported by The COCA-COLA Company and its purpose is to enable franchised bottlers of Coca-Cola to economically use...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: H. W. Stahel
Company: The Coca-Cola Company
February 2, 1977
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Citation

Stahel, H. W. (1977a, February 02). BASIS. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/basis