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BASIS

Date of publication: February 2, 1977

Catalogue: Seminar 1977: Marketing Management Information Systems

Company: The Coca-Cola Company

Author: H. W. Stahel

Abstract:

The mnemonic BASIS stands for Bottlers’ Accounting and Sales Information System. It is a computer software package designed and supported by The COCA-COLA Company and its purpose is to enable franchised bottlers of Coca-Cola to economically use computers to improve their businesses. By using BASIS instead of developing their own software, these bottlers can save up to 33% of their data processing costs.

H. W. Stahel

Author

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Citation

Stahel, H. W. (1977a, February 02). BASIS. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/basis