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McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-
McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370