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Injecting emotion into campaign effectiveness

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Hamish McPharlin

Abstract:

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Hamish McPharlin

Author

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Research Papers

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018

Author: Hamish McPharlin

 

September 23, 2018

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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370


Research Papers

Build, measure, learn

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

 

September 4, 2017

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Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/build-measure-learn


Videos

Build, measure, learn

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

 

November 27, 2017

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Citation

Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/build-measure-learn-9177


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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/build-measure-learn-9177