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Injecting emotion into campaign effectiveness

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Hamish McPharlin

Abstract:

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Hamish McPharlin

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Research Papers

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018

Author: Hamish McPharlin

 

September 23, 2018

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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370


Research Papers

Can you forecast the effectiveness of a promotional campaign?

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Philip J. Brown

 

March 1, 1977

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Citation

Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-


Research Papers

Can you forecast the effectiveness of a promotional campaign?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Philip J. Brown

 

June 15, 1980

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Citation

Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916


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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916