Abstract:
Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.
Research Papers
Injecting emotion into campaign effectiveness
Catalogue: Congress 2018
Author: Hamish McPharlin
 
September 23, 2018
Research Papers
Build, measure, learn
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
 
September 4, 2017
Videos
Build, measure, learn
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
 
November 27, 2017
