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Goodyear, M. (1984a, June 15). Getting it done . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/getting-it-done-
Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved September 23, 2024, from