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Getting it done

Date of publication: June 15, 1984

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Mary Goodyear

Abstract:

This paper describes a system that I have been developing within the MRB International Group of companies: a system designed to overcome some of the problems associated with co-ordinating/quality-controlling qualitative research in multi-country studies.

Mary Goodyear

Author

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Research Papers

The gap

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Leslie de Chernatony, Francesca Dall'Olmo Riley

 

June 15, 1996

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Citation

de Chernatony and Dall'Olmo Riley (1996a, June 15). The gap. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-gap


Research Papers

The Arab as researcher

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mary Goodyear

 

June 15, 1987

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Citation

Goodyear, M. (1987a, June 15). The Arab as researcher. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-arab-as-researcher


Research Papers

Quality control and standards in different countries in the context of multinational surveys

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Vincent F.W. Ophoff, Jane Kalim

 

June 15, 1984

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Citation

Ophoff and Kalim (1984a, June 15). Quality control and standards in different countries in the context of multinational surveys. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/quality-control-and-standards-in-different-countries-in-the-context-of-multinational-surveys


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Citation

Goodyear, M. (1984a, June 15). Getting it done . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/quality-control-and-standards-in-different-countries-in-the-context-of-multinational-surveys