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Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/market-research-executives-in-britain
Menneer, P. (1973a, June 15). What consumerism means for market research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/what-consumerism-means-for-market-research