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Market research executives in Britain

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: John A. Samuels, Peter Menneer

Abstract:

This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.

John A. Samuels

Author

This is a long description of some author details.

Peter Menneer

Author

This is a long description of some author details.

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Citation

Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/market-research-executives-in-britain