Abstract:
This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.
This could also be of interest:
Research Papers
The selection of market research executives
Catalogue: ESOMAR Congress 1966
Author: Ian R. Haldane
 
September 1, 1966
Research Papers
Britain at its best
Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Paul H. Drake, John A. Samuels, John C. Penny
Company: British Broadcasting Corporation (BBC)
August 23, 1981
