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Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems
Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning