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Expert systems in strategic marketing planning

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

Abstract:

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Christer Carlsson

Author

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Pirkko Walden

Author

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Sten-Olof Hansen

Author

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Research Papers

The use of expert systems in marketing

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John Davis

 

June 15, 1986

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Citation

Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-use-of-expert-systems-in-marketing


Research Papers

Artificial intelligence and expert systems

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Juergen Schwoerer, Jean-Paul Frappa

 

June 15, 1986

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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems


Research Papers

Marketing decision-making using knowledge-based systems

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Pirkko Walden, Malin Brännback

 

June 15, 1992

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Citation

Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems


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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems