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Expert systems in strategic marketing planning

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

Abstract:

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Christer Carlsson

Author

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Pirkko Walden

Author

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Sten-Olof Hansen

Author

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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning