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Expert systems in strategic marketing planning

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

Abstract:

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Christer Carlsson

Author

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Pirkko Walden

Author

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Sten-Olof Hansen

Author

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Research Papers

Decision support systems learning to apply computers

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Gavin T. Leslie

 

June 15, 1987

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Citation

Leslie, G. T. (1987a, June 15). Decision support systems learning to apply computers. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/decision-support-systems-learning-to-apply-computers


Research Papers

Decision support system in marketing

Catalogue: ESOMAR Congress 1987

Author: Gavin T. Leslie

 

June 15, 1987

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Citation

Leslie, G. T. (1987a, June 15). Decision support system in marketing . ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/decision-support-system-in-marketing-


Research Papers

A well designed decision support system proves to be essential for an effective marketing information system

Catalogue: ESOMAR Congress 1989

Authors: Olivier De Schrevel, Philippe Claeys

 

September 1, 1989

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Citation

De Schrevel and Claeys (1989a, September 01). A well designed decision support system proves to be essential for an effective marketing information system. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/a-well-designed-decision-support-system-proves-to-be-essential-for-an-effective-marketing-information-system


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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/a-well-designed-decision-support-system-proves-to-be-essential-for-an-effective-marketing-information-system