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Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/promotional-pricing-effects
Day, R. L. (1967a, August 01). New products and market research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/new-products-and-market-research
Day, R. L. (1966a, September 01). The meaning of "comparability" in multi-country research and how to achieve it. ANA - ESOMAR. Retrieved September 25, 2024, from