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Promotional pricing effects

Date of publication: October 26, 1987

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Robert L. Day, Roger M. Heeler

Abstract:

This paper is concerned with promotional pricing. It is studied in the context of a major consumer products category in the Canadian Market using electronic diary data. Price effects on several brands are shown. One brand is analysed in greater detail in order to show the full economic consequences of promotions.

Robert L. Day

Author

This is a long description of some author details.

Roger M. Heeler

Author

This is a long description of some author details.

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Citation

Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/generalising-a-pricing-effect