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Lannon, J. (1991a, June 15). Developing brand strategies across borders. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/developing-brand-strategies-across-borders
Goodyear, M. (1991a, June 15). Understanding culture in international marketing. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/understanding-culture-in-international-marketing
Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved September 20, 2024, from
Douglas, S. P. (1991a, June 15). Successes of Western products in the Japanese market. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/successes-of-western-products-in-the-japanese-market
Morello, G. (1991a, June 15). Modes of entry, business practices and marketing to East European countries. ANA - ESOMAR. Retrieved September 20, 2024, from
Stanat, R. (1991a, June 15). Tracking your competition on a global basis. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/tracking-your-competition-on-a-global-basis
Williams, J. (1991a, June 15). Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks. ANA - ESOMAR. Retrieved September 20, 2024, from