Tracking your competition on a global basis

Date of publication: June 15, 1991

Author: Ruth Stanat

Abstract:

With the rapidly changing economic and political events, corporate executives will have to run their businesses on a global basis. Clearly, the unification of Europe in 1992 the changing economies of Eastern Europe, the collapse of communism and the unforeseen political events are creating a “new world order.” In order to cope with these changes, marketing executives are faced with the challenge of developing global competitive intelligence systems.

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