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Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views
Kitchen and Moss (1995a, June 15). Marketing and public relations. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-and-public-relations
Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-