Back

An experimental enquiry into sponsoring

Date of publication: March 15, 1995

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Company:

Authors: Flemming Hansen, Lene Scotwin

Abstract:

At the Copenhagen Business School we have been running a research project concerned with sponsoring since the late eighties. In the present paper some conclusions and some late findings from this programme are presented.

Flemming Hansen

Author

This is a long description of some author details.

Lene Scotwin

Author

This is a long description of some author details.

This could also be of interest:

Case Studies

An evaluation of experimental field research

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Matti Ahtomies, Uolevi Lehtinen

 

June 15, 1983

×

Citation

Ahtomies and Lehtinen (1983a, June 15). An evaluation of experimental field research. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/an-evaluation-of-experimental-field-research


Research Papers

"Below-the-line" and "sponsoring"

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Willem G. Gussekloo

 

November 6, 1985

×

Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/-below-the-line-and-sponsoring-


Research Papers

Experimental designs and models

Catalogue: Consumer Market Research Handbook

Author: James Rothman

 

August 1, 1986

×

Citation

Rothman, J. (1986a, August 01). Experimental designs and models. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/experimental-designs-and-models


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/experimental-designs-and-models