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An experimental enquiry into sponsoring

Date of publication: March 15, 1995

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Company: KANTAR TNS Malaysia

Authors: Flemming Hansen, Lene Scotwin

Abstract:

At the Copenhagen Business School we have been running a research project concerned with sponsoring since the late eighties. In the present paper some conclusions and some late findings from this programme are presented.

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