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Sandler and Churkina (2011a, March 20). Glocalization - A measure of global brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/glocalization---a-measure-of-global-brands
Novikova and Sandler (2011a, March 01). Research 3.0. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-3-0