Abstract:

This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the unconscious mind. The outcome delivers a groundbreaking research model providing deep understanding of the complex human brain in decision making and insights into a Meta system of knowledge. The innovation, approach and application of these multiple sciences in market research is groundbreaking.