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Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/radio-in-the-media-mix
Kostyuk, Slutsky and Krasnov (1996a, November 11). Effective media planning in Russia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/effective-media-planning-in-russia
Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-tv-campaigns-work
de Masi and Krikorian (1994a, January 01). Agencies' problems with advertisers in the Middle East. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/agencies-problems-with-advertisers-in-the-middle-east
Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-party-rule-to-rating-rule
Roodnat, M. (1993a, June 15). Advertising in Russia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-in-russia
Delaney, T. F. (1992a, June 15). Great expectations. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/great-expectations
Krikorian and de Masi (1992a, June 15). Advertisers' problems with agency service in the Middle East. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertisers-problems-with-agency-service-in-the-middle-east
Moore, J. (1992a, June 15). Effective advertising strategies for the new media and marketing environment. ANA - ESOMAR. Retrieved September 26, 2024, from